This is Hula Ink

The George Washington Rulebook of Achievement

237 Ways to Become the Person You Want to Be

I wrote this book because I needed it.

When I turned 60, I knew that if I wanted to achieve the things I wanted in life. I had to change now or never.

I looked around for help and found the wisdom of the ages in countless books. But I needed all that knowledge in a form I could page through once in a while to remind myself what I was trying to do.

So I wrote it down in short, bite-sized rules – 237 of them, in a book small enough to fit into your back pocket.

This is Hula Ink

237 Ways to Become the Person You Want to Be

The George Washington Rulebook of Achievement
I wrote this book because I needed it.

When I turned 60, I knew that if I wanted to achieve the things I wanted in life. I had to change now or never.

I looked around for help and found the wisdom of the ages in countless books. But I needed all that knowledge in a form I could page through once in a while to remind myself what I was trying to do.

So I wrote it down in short, bite-sized rules – 237 of them, in a book small enough to fit into your back pocket.

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Resist the seduction of cynicism, which temporarily makes you appear intelligent, but soon poisons your soul by making unhappiness attractive.

The George Washington Rulebook of Achievement

Our Books

The George Washington Rulebook of Achievement

The George Washington Rulebook of Achievement

There is a secret society within society – a Secret Society of Achievement. This is the book George Washington learned from in his quest for greatness – this edition is modernized with the collected knowledge of the past years and expanded from 110 rules to 237 for men and women striving for excellence today.

Available on Amazon.

You Will Find Love – the Book

You Will Find Love

Cornelius Cornelius is a digital artist and poet – this is the first in a series of illustrated poems designed to give hope, comfort and vision for those who need it. One poem, 26 images.

Available on Amazon.

Losing My Religion – the Book

Losing My Religion

What happens to you when you grow up in the Mormon church? What is it about this church that makes people believe? What happens when you lose your faith and leave Mormonism? How do you live with the hole where God used to be?

After a dozen books of fiction and non-fiction, this is E.T. Hansen’s most personal book – it was so important for him to write it that he founded the publisher Hula Ink to be able to.

Available on Amazon.

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Do not look to others for approval, but to yourself only; do not compare your achievements to those of others, but only to your own of the past.

The George Washington Rulebook of Achievement

Poetry on Video

German Poetry Today

Poetry is neglected today, but it is still out there and it is still beautiful. We find the poetry of contemporary Germany particularly fascinating – mysterious and mystical, often intentionally difficult, but driven by a determined striving for a truth that only language can reveal.

This video series is our contribution to making modern German poetry accessible to the English-speaking world.

Available at Poetry and Purpose

The Art of Worldly Wisdom

Sometime around 1650, a Spanish Jesuit sat down and wrote a book about how to succeed. Nearly 400 years later, the world has changed more than he ever could have imagined – but every word of his classic book remains stunningly true.

This is the Thoughtfully Modernized Edition, in 300 videos, each video a single short chapter.

Available at Poetry and Purpose.

Odes to Life

You may think you have failed. You may think you were born in the wrong time. You may think you cannot overcome the hardships you face. You may think the universe is cold and uncaring.

If so, I have a message for you.

Available at Poetry and Purpose.

See all our videos at

Poetry & Purpose

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Do not wait to be discovered; do not wait to be saved.

The George Washington Rulebook of Achievement

What you will get from Substack or Patreon

You will find our Substack newsletter valuable if you are:

– searching for purpose and meaning, or want to become a person capable of achieving something in life; or

– if you write or want to enhance your creativity and understanding of life through writing.

In our free section,

you will find the lessons and insights I have learned in my life and am still learning today:

– from 60 years of life as an outsider in two cultures and on two continents – as a haole in Hawaii and an Ami in Germany;

– from my quest to find purpose, meaning as spirituality, and the truth about the confused world we live in;

– from my fight with depression and life with ADHD;

– from my study of the great books and poetry of the great thinkers in history.

Our exclusive section

is for writers and those learning to write – in it, you will find:

– practical lessons on the craft of storytelling;

– tips on how to enhance your creativity and find meaning and purpose in life through writing;

– my experiences in the world of professional writing, but also as one who explores life through writing.

Subscribe to our Newsletter on Substack

This exclusive content, "Writing is a Sacred Act," is available to both my Substack subscribers and my supporters on Patreon.

If you are someone who consciously thinks about their lives and the world they live in;

if you are driven by a desire to create or achieve;

if you write or are learning to write,

you will love this newsletter.

Subscribe now!

Join us on Substack
Join us on Patreon
Subscribe to our Newsletter on Substack

What you will get from Substack or Patreon

You will find our Substack newsletter valuable if you are:

– searching for purpose and meaning, or want to become a person capable of achieving something in life; or

– if you write or want to enhance your creativity and understanding of life through writing.

In our free section,

you will find the lessons and insights I have learned in my life and am still learning today:

– from 60 years of life as an outsider in two cultures and on two continents – as a haole in Hawaii and an Ami in Germany;

– from my quest to find purpose, meaning as spirituality, and the truth about the confused world we live in;

– from my fight with depression and life with ADHD;

– from my study of the great books and poetry of the great thinkers in history.

Our exclusive section

is for writers and those learning to write – in it, you will find:

– practical lessons on the craft of storytelling;

– tips on how to enhance your creativity and find meaning and purpose in life through writing;

– my experiences in the world of professional writing, but also as one who explores life through writing.

This exclusive content, "Writing is a Sacred Act," is available to both my Substack subscribers and my supporters on Patreon.

If you are someone who consciously thinks about their lives and the world they live in;

if you are driven by a desire to create or achieve;

if you write or are learning to write,

you will love this newsletter.

Subscribe now!

Join us on Substack
Join us on Patreon